H10 Hotels
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H10 Were Wonderful, Now Not So Much
I have been a loyal customer of H10 Hotels, more specifically using the Privilege service, for a decade, and have not stayed with any other hotel brand/chain for that period. I've been so loyal, in fact, that I have been Grand Class for many of those years, and built up some incredible personal relationships with staff members at hotels, even up to director level; and a plethora of other loyal customers who I would see year in, year out, at the hotel(s). Quite a number of the hotels I have stayed at have been excellent; some have been below par, and some have been OK. You should be able to step out of one H10 Hotel and into another, without feeling much of a difference, but you cannot. Staff retention has become awful, and the consistentency with service is poor. The one thing, however, that has made me make the switch to Barcelo, as I am a loyal customer as long as I feel it is necessary to be, is cost. The needless changing of certain hotels to the new "Horizons Collection" and ramping up the cost, is ridiculous. How a company can now charge over 700 euros per night for a room, on the same dates that have been booked previously, and that used to be 289 euros per night POST pandemic, is beyond me. The problem is not affordability for me personally, it is the sheer greed. Not that they will care, but H10 have lost a loyal customer; a customer who has accrued tens of thousands of loyalty points, and been Grand Class status for most of the time they have been a customer, as mentioned. Barcelo offer a very similar, modern product with Royal Level, for approx 60% of the cost. I used to ask myself "Why wouldn't I book a H10?"; now I'm asking myself "Why would I book a H10?" I sincerely hope Jordi does actually see this, and sees that the company are alienating loyal customers. Change is needed.