JD Sports
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trainers that make you bleed are not faulty
I am writing to express my dissatisfaction with a recent experience I had at JD Sports, located on New Street in Birmingham. On June 1, 2025, I purchased a pair of Adidas Gazelle trainers from your store. Shortly after, I travelled to Toronto and Mexico, returning on June 18, 2025. Unfortunately, upon wearing the trainers for the first time, I experienced significant discomfort. The shoes caused severe abrasions on both of my big toes, resulting in bleeding. I have attached photographs that illustrate the injuries sustained. On June 21, 2025, I returned to the store to address this issue. After waiting in line, I was assisted by a cashier who called over a supervisor, whom I believe was a black male with dreadlocks. From the outset, his body language conveyed a lack of concern. He insisted that I “prove the shoes were faulty” without even examining them. Furthermore, he suggested that I “should have purchased the correct size and tried them on before buying”, displaying a tone that was dismissive and apathetic. He stated that “just because the trainers caused my toes to bleed did not necessarily indicate a defect”. He said “I should of bought half a size bigger”. Why should I when they fit me perfectly on width and length, its only on the point of my large toes was the abrasion taking place. They are clearly not fit for purpose. During our conversation, the supervisor abruptly walked away while I was still speaking, without any explanation. I noticed him engaging in conversation and laughter with another staff member, who I later learned was the manager. Regrettably, neither staff member was wearing name badges and both refused to provide their names when I requested them. When I addressed my concerns with the manager, he exhibited a similar lack of empathy. Although he offered to send the trainers to head office for inspection, which would take over two weeks, I felt that my concerns were not being taken seriously. I mentioned the supervisor's unprofessional attitude, to which he responded with a smirk, indicating he would address the matter. While I appreciate the need for proper procedures, I believe that customer service should be prioritised, especially when dealing with straightforward transactions. I must also say that the store manager seems very complacent about his job. I was instructed to return to the queue and request that the cashier book my trainers in for inspection. I have left them with thew store RETURN ref 147-5-687-I The trainers in question are priced at £95, and as a 60-year-old with considerable experience in purchasing and wearing footwear, I feel confident in my ability to make informed choices. I intend to escalate this matter further by reaching out to the CEO, the store manager, and the customer service department at JD Sports. I believe it is essential for your team to be aware of these issues to improve the overall customer experience. Thank you for your attention to this matter. I look forward to your prompt response. Otherwise, I will start legal proceedings via the small claims court service. www. money claim. gov. uk/web /mcol/ welcome I know this is a lot of fuss over £95 but this is down purely to poor behaviour of your staff members in store. Having spent over 30 years as a store manager in the jewellery industry, I have observed certain areas where your supervisory and management teams could benefit from additional in-depth training. I believe that enhancing their skills and knowledge will not only improve operational efficiency but also elevate the overall customer experience.