AZ
Azamara Club Cruises
View company profile →
Since the capital fund took over the…
Since the capital fund took over the cruise, they started to cut the cost, taking out the signature small things out of the offering and benefit, that means a lot to the loyal customers, this will lead Azamara lose edge and customer for the long run. The onshore special evening event, from opera to music, beautiful and magic moments mean a lot to many, all gone. The special welcome and the in-room small things all slowly changed, the capital fund has no clue how to run cruise and build loyalty, what they are doing seems short term benefit for the immediate profit will lead Azamara lose the competitiveness and loyal customers.