Southwest Airlines
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The End of an Era
Southwest Airlines has long prided itself on being different than other airlines: from free checked bags to open seating, many distinguishing factors led me as well as millions of other customers to choose Southwest. That era is sadly at an end. With the adoption of a “penny-wise, pound-foolish” approach, Southwest’s decision to end the aforementioned features will likely result in customers abandoning it for other airlines. I grew up using Southwest, as it is a “family-friendly” airline through the baggage and seating policy. Now, little is left policy-wise to distinguish it from any other airline and the “family-friendly” factor is lost. I highly doubt that I will hear the words “thank you for choosing Southwest” after a flight ever again after they have chosen to shift away from consumers and long-term reputation towards investors and short-term revenue prioritization.