Activ8
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Issue with ASA
Was going to try this product but saw this online, now I am skeptical. ASA Ruling on Nutritional Sciences Ltd t/a Physical Nutrition Upheld 19 June 2024 Issue The ASA received two complaints. One complainant challenged whether: 1. the claims that Activ8 Joint Complete could treat or cure human disease were in breach of the Code; and 2. the specific health claims in the ads, which required authorisation on the Great Britain Register of nutrition and health claims, breached the Code. 3. A second complainant challenged whether the claim that Dr Paul O’Connell was “… the NHS’s leading joint expert …” was misleading and could be substantiated. Response 1., 2. & 3. Nutritional Sciences Ltd did not respond to the ASA’s enquiries during the investigation.