Southwest Airlines
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Southwest is THE best customer focused airline
In my former life, I worked as a consultant and traveled 2-3x per week, every week for about 9 years. When you travel that much, you get to experience the way airlines manage their customers and customer relations. In short, Southwest has been the single best, most reasonable, most helpful and most caring airline I have ever dealt with. If I'm traveling, the first place I book is thorugh Southwest. Even if SW isn't the cheapest, I would rather pay a premium with SW, than travel anywhere else. I recently missed a flight b/c i was in bed sick and couldn't contact SW to cancel before the flight. When I did call their customer service, they refunded my fair 100% with no penalties or charges. The next time I travel, I'm spending all of that money, plus some more, with Southwest.