Southwest Airlines
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This review is strictly my opinion
This review is strictly my opinion. My review is based upon changes that the airline has made, will make, or probable changes in the future. SWA continues to devalue Rapid Rewards (as it has done time and time again) and has upcoming plans to further devalue. They will begin implementing much less fair dynamic points pricing. This will make their rewards program much less advantageous compared to other airlines. SWA will begin checked-bag fees. They have always been ahead of the pack in the past with no bag fees. This will be going away. Again, much less advantageous compared with other airlines. SWA will start assigning seats (which implies charging for seats). They are becoming their competitors, which is insanely unnecessary. Again, much less advantageous compared with other airlines. Not only is SWA devaluing their reward points, they may also add expirations to points. Again, much less advantageous compared with other airlines. SWA may soon worsen flight credit expiration; which may naturally lead to charges for cancelled or changed flights. Again, much less advantageous compared with other airlines. Anticipated future changes are higher obstacles to acquire A-list, A-list preferred, and companion pass status; as well as reducing the perks and value. SWA may even start charging for carry-on bags. All of this makes them much less competitive and much less advantageous compared with other airlines. I believe that they are repeatedly punching the guts of their long-time loyal customers. None of their changes will inspire loyalty. These changes will be quite advantageous to the other airlines as customers will be driven away into the waiting arms of the other carriers. The leadership at SWA has landed themselves into positions that they don't belong in and have absolutely no business in. It is obvious that SWA is trading long-term success and loyalty for short-term profits. This is all both sad and maddening. I hope that the majority share holders can smell the stink of all these changes and kick the current decision makers to the curb. I wish you all luck with choosing other airlines.