Ethical Consumer
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Does what it says on the can
Does what it says on the can - even the small print....I've been an avid reader of the EC since it started. I do not have a personal or professional relationship with the company. What I have ia an enduring respect for the sheer amount of hard graft researchers must put in - and I say that as a former journalist (again NOT linked in any way shape or form). The detail is astonishing. The ability to not just react but second guess what we should be concerning ourselves with, ethically, on the consumer front is astonishing. The EC was way ahead of its time when it started. Now it's leading the way for a far more receptive market. It's a beacon for those of us who see far too much of the moral bankruptcy of companies and fat cat bosses.