KURU Footwear
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I have 3 pairs of Kurus that I really…
Update after corporate reply: Your response was disappointing, but expected. You continue to focus on good intentions regardless of the damaging impact. You think you are making fun of the shoes, but when you take on an affected voice to represent an elderly person and you use people who play bingo as somehow ridiculous, you are actually making fun of people. And these people happen to be elderly. These people are wise, resilient, courageous, caring, role models, etc. I caution you on your next campaigns not to mimic foreign language speakers, use "black face", or celebrate oppression of race, gender, identity, religion, etc., buoyed by your good intentions. ----------------------- I have 3 pairs of Kurus that I really like. But after being inundated with your ageist commercial with the Kuru Guru ads, I'm out. And equally horrific is your excuse about good and humorous intentions. The thing about discrimination is that it doesn't matter what your intentions were. The only true path is to hold yourselves accountable, pull the ad, educate yourselves, and legitimately apologize. Full stop.