How to Lose a Customer
Until recently, I’ve had a very good experience with Group 1 Stansted - I’ve had my cars serviced there and purchased one from them last year. However, my recent experience with my MINI hatchback has been extremely disappointing. The people involved have been fine to deal with, it’s the service as a whole that’s the problem.
I wanted to upgrade my satnav maps and install a genuine MINI Sports Brake Retrofit Kit, which I had purchased new from another MINI dealership. Before buying the brakes, I checked with Group 1 Stansted’s parts department, two other MINI dealerships and two independent MINI specialists who all confirmed that the brakes would fit my car provided I had the correct wheels fitted. This is also covered in MINI’s own installation instructions for the brakes that stipulate everything that’s needed.
Group 1 were happy to sell me a new set of wheels and TPMS sensors in preparation for the brake installation. I booked my car in with them for the work to be done and made it clear that the car had the correct wheels as supplied by them. Upon arrival, I was told that they did not recommend attempting to update the satnav maps as it could damage the head unit.
About an hour after arrival, I was informed that they would not install the brakes due to safety concerns because my car did not have a JCW brake master cylinder. This was not mentioned by their service or parts departments during my initial enquiries. MINI’s own instructions do not list this as a requirement, and the other MINI dealerships and independent specialists made no mention of this as a prerequisite.
At this point, I was close to returning the brakes to the supplying MINI dealership, but I decided to get a second opinion. I called the two other MINI dealerships and the independent specialists again who all confirmed the brakes would fit ok and they did not understand why the work was declined. I then called Sytner Stevenage who said they could fit the brakes, which they did without issue, and they’re great. They also upgraded the satnav maps and car’s software without issue.
I’ve raised a complaint with both MINI UK and Group 1 about this situation. Not only did this cost me a significant amount of money, but I also had to rearrange my schedule and take time off work to travel to get the brakes fitted. More importantly, how can an authorised MINI dealership put a customer in this situation and have a position that’s so contrary to that of their peers and the brand they represent?
I’ve spoken to MINI UK and they said that their dealerships have the autonomy to refuse work. However, Group 1 Stansted’s position remains baffling. If the retrofit kit was unsafe as supplied and documented, then why would MINI dealerships sell it? If an upgraded master cylinder were necessary, it would be specified as a prerequisite or included in the kit, as is the case with the Countryman kit. I can only conclude that Group 1 simply didn’t want to do the work, in which case, say so when booking the job.
Despite not responding to my complaint email, I gave Group 1 an opportunity to talk to me about this by calling them, and I was told that someone would call me back the same day. No one called.
If you’re considering similar work for your car, ensure that you speak to other dealerships as they do not all represent the same brand equally. It’d be nice if MINI UK and its representative dealers had more consistency and joined up thinking in their approach to such work.