Blink Cat Food
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Extremely Disappointed with Blink’s Recent Recipe Change – Our Cats Won’t Even Touch It
We’ve been loyal Blink customers for years. Our cats always loved the Blink in Gravy range, and it became one of the very few foods they consistently enjoyed. But with the recent recipe change, everything has gone downhill — and it’s incredibly frustrating. The biggest issues are the gravy and the meat, both of which have clearly changed for the worse. The gravy used to have a thick, hearty consistency. Now, it’s watery and thin — more like cloudy broth than proper gravy. It just pools at the bottom of the pouch and looks unappealing. The meat, which used to look tender and high quality, now appears dry, mushy, and overly processed. When you pour it out, the whole thing just looks off — and our cats clearly agree. They used to get excited as soon as they heard a pouch open. Now they just walk over, sniff the food, and walk away without even tasting it. That shift in behaviour says it all. It’s honestly quite upsetting to see. They look confused and disappointed — and so are we. What makes this worse is that Blink isn’t cheap. We’ve always been happy to pay a bit more for something we felt was genuinely good quality and cat-approved. But when the product changes so drastically and our cats won’t even go near it, it feels like we’re throwing money away. We’ve had to discard untouched pouches and start the stressful process of looking for alternatives again. Sadly, this isn’t the first time Blink has done this. A few years ago, while we were subscribed to their monthly box, a very similar situation happened. I contacted customer service back then, sharing side-by-side photos and explaining the noticeable changes. The response was that “not much had changed” — but our cats’ reaction told a different story. Just like now, they refused to eat it. The difference back then, though, was that Blink actually seemed to listen. Eventually, they brought back the thicker, more consistent gravy. And even though we noticed a change in where they sourced the meat (chicken, turkey, duck), the quality was still good enough that our cats adjusted and happily started eating it again. But this time, it feels different. The gravy is worse than ever, and the meat looks like it’s dropped in quality too. It doesn’t feel like a tweak — it feels like a total downgrade. What’s most frustrating is that the old recipe worked. It looked good, it was consistent, and most importantly, our cats loved it. There was absolutely no need to change it. We understand minor updates happen over time, but this was not a subtle change — it was a complete overhaul. It feels like quality and consistency have taken a backseat, which is really disappointing coming from a brand we used to trust. Finding food that works for fussy cats is hard enough. Blink in Gravy was a rare win for us — and now, we’re back to square one. Unless Blink brings back the original formula or seriously listens to long-time customer feedback, we simply can’t keep buying it. Such a shame, especially from a brand we once recommended to other cat owners without hesitation.