Jules

Apr 8, 2025

"Disappointed by Lack of Transparency about Purity

I was genuinely interested in subscribing to Wild Nutrition and had already selected a bundle for my family. However, after reaching out to request a Certificate of Analysis (COA) or any form of independently verified testing documentation - even with supplier details redacted - I was repeatedly told by Thalia that this information could not be shared due to "confidentiality." This is despite the company’s own claims that each batch is tested by third-party labs for purity and safety, with results reviewed by their internal "Technical Team" - which, if anything, only raised further concerns about transparency. What exactly is this Technical Team doing to verify purity, if customers are not allowed to see any test results? To use an analogy: it’s like a medical professional insisting they’re fully qualified, but refusing to show their credentials. No matter how sincere their reassurance, when it comes to something as important as health, it's completely reasonable to expect a degree of independent verification - especially when the company claims this documentation exists. What I find particularly disappointing is that this kind of openness - sharing COAs or third-party lab reports (even partially redacted) - is becoming standard practice across much of the supplement industry. For a company positioning itself as premium, ethical, and science-led, this lack of transparency is a red flag. Additionally, it’s simply not plausible that every batch is independently tested by third-party labs - especially for ingredients like Ashwagandha KSM-66, which is produced by the Baldwa Group (Ixoreal Biomed), a large-scale supplier that doesn’t publish third-party lab results for each batch either. This further calls into question the accuracy of Wild Nutrition’s claims around batch-specific testing. I sincerely hope Wild Nutrition reconsiders its approach and begins offering accessible, independently verified documentation to customers. It would go a long way in building the kind of trust that consumers deserve when making a meaningful investment in their health. ---- UPDATE 11.04.2025 ---- Hello The Wild Team, Thank you for the response. You keep claiming third-party testing for each batch - in that case, it should be easy to share a redacted Certificate of Analysis. For accuracy: a Certificate of Conformance is not the same as a Certificate of Analysis. A CoC confirms what should be true. A CoA shows what was actually tested in the lab. Transparency builds trust. This still feels like a gap. – Jules